WETDOG & OXFAM in Wall Street Journal

The YouTube video WETDOG produced for OXFAM America was featured on page 1 of the Wall Street Journal on Monday March 5th.

Here's some excerpts from the article. Check out the links and watch the video if you haven't already.

jimsmith


BREWING CONFLICT
Ethiopia Battles Starbucks
Over Rights to Coffee Names
Chain's Image Rattled
By Trademark Spat;
Hints of Chocolate, Rum
By JANET ADAMY and ROGER THUROW
March 5, 2007

... The world's largest coffee chain is locked in a trademark dispute with Ethiopia, one of the world's poorest countries. The battle was spurred by a rare aggressive attempt by a developing country to assert intellectual-property rights.

WAR OF VIDEOS
The humanitarian group Oxfam <http://www.youtube.com/watch?v=0N5wzr5xeWI> 1 drew attention to the dispute between Ethiopia and Starbucks in a video posted on YouTube, filmed during a "Starbucks Day of Action" in mid-December. (Watch the video. <http://www.youtube.com/watch?v=0N5wzr5xeWI> 2) Two days after that video was posted, on Dec. 20 Starbucks posted its own video <http://www.youtube.com/watch?v=dteTrEM7mlM> 3, in which Dub Hay, the company's top coffee buyer, discussed the dispute and explained the company's relations with coffee farmers. (Watch the video. <http://www.youtube.com/watch?v=dteTrEM7mlM> 4) In early January, another posting by Starbucks <http://www.youtube.com/watch?v=WHP-7lE9mpY> 5 showed how the company helped support coffee farmers on one Tanzania estate by funding the construction of a cistern. (Watch the video. <http://www.youtube.com/watch?v=WHP-7lE9mpY> 6) At the end of February <http://www.youtube.com/watch?v=2DiWK81j7fg> 7, Bob Winter, a D.C. lawyer representing Ethiopia in its efforts to trademark the names of three of its coffee-producing regions, posted a response. (Watch the video. <http://www.youtube.com/watch?v=2DiWK81j7fg> 8)

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